The task of the quality system is two fold: firstly, the business plan by streamlining the work
processes and eliminating waste and secondly to meet the needs of the customer.

Underlying this philosophy of quality, there is the idea that it is more advantageous to prevent problems rather than deal with them at a later time.
The two key words are: satisfaction (external reviews before moving everything to the internal customer satisfaction) and participation (of all staff in the process).

In this becomes the core activities of Infochem marketing

The goals of marketing are no longer the volume of sales and market share but the satisfaction
 of the customer and the conquest of his trust and loyalty.

The markets are no longer mass expressed as a question more and more differentiated and increasingly based on the quality of goods and services.

"Successful firms will be those that do not concern themselves exclusively to sell, but who will invest in the development of sales networks and relationships with customers, baste the quality, value and service." (Philip Kotler)

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